Etsy Keyword Tool: Find Keywords To Get Sales

Nov 2, 2025 by Admin 46 views

Alright, guys, let's dive into the world of Etsy and how to seriously boost your sales. If you're selling handmade crafts, vintage goods, or unique supplies on Etsy, you already know it's a fantastic platform. But here’s the deal: getting your products seen by the right buyers means mastering the art of Etsy SEO, and that starts with killer keywords. So, let's explore some free Etsy keyword tools that can help you find those golden keywords and supercharge your shop's visibility.

Why Keywords Are King on Etsy

Think of keywords as the breadcrumbs that lead buyers straight to your digital doorstep. When someone types a search query into Etsy, the platform's algorithm scans listings for relevant keywords. The better your keywords, the higher your chances of appearing in those search results. Simple, right? Well, there’s a bit more to it. You need to use keywords that your target audience is actually searching for. This involves understanding their language, their needs, and the specific terms they use to find products like yours. Effective keyword research is about stepping into the shoes of your potential customers and thinking like them.

Keywords aren't just about attracting any traffic; they're about attracting the right traffic. Someone searching for "handmade leather journal" is far more likely to be interested in purchasing a leather journal than someone searching for just "journal." Using specific and relevant keywords ensures that your listings are shown to people who are genuinely interested in what you're selling, increasing your chances of making a sale. Furthermore, well-chosen keywords can help you stand out from the competition. With millions of listings on Etsy, it's crucial to differentiate yourself and make your products easily discoverable. By targeting niche keywords and long-tail phrases, you can tap into less competitive markets and capture the attention of buyers who know exactly what they want.

The Lowdown on Free Etsy Keyword Tools

Okay, let's get to the fun part: free tools! There are tons of options out there, but not all of them are created equal. Here are some of the best free Etsy keyword tools you can start using today. Let’s get started!

Etsy Search Bar: This is your first and best friend. Start typing a product into the Etsy search bar and see what auto-populates. These are the keywords that people are actually searching for. Pay close attention to the suggestions that appear as you type. These are real-time insights into what shoppers are looking for on Etsy. For example, if you sell handmade soap and start typing "handmade soap," you might see suggestions like "handmade soap for sensitive skin," "handmade soap with essential oils," or "handmade soap gift set." These suggestions can give you valuable ideas for keywords to include in your listings. Also, take a look at the categories that Etsy suggests as you type. These categories can help you narrow down your target audience and refine your keyword strategy.
Etsy Stats: While not strictly a keyword tool, your Etsy Stats dashboard provides valuable insights. Check which keywords are already bringing traffic to your shop. Analyze the search terms that are driving traffic to your listings. This information can help you identify which keywords are working well and which ones need improvement. Pay attention to the click-through rates (CTR) and conversion rates for different keywords. A high CTR indicates that your listing is attracting attention, while a high conversion rate means that people are actually buying your product after clicking on your listing. Use this data to optimize your listings and focus on the keywords that are driving the most sales.
Erank: While Erank offers paid plans, its free features are a goldmine. You can use it to identify trending keywords, analyze keyword competition, and even evaluate your existing listings. Erank's keyword tools allow you to explore related keywords, search volume trends, and competition levels. This information can help you find profitable keywords that are likely to drive traffic to your shop. Additionally, Erank's listing audit feature can provide personalized recommendations for optimizing your listings based on Etsy's best practices. This can help you improve your search ranking and attract more potential customers.
Google Keyword Planner: Don't underestimate the power of Google! While it's designed for Google Ads, you can use it to find related keywords and get an idea of search volume, even if the data isn't Etsy-specific, it gives you broader market insights. Use Google Keyword Planner to discover new keyword ideas related to your products. You can also use it to analyze the competition for different keywords and estimate the potential traffic you could drive to your shop. While the data may not be specific to Etsy, it can provide valuable insights into overall market trends and customer behavior.
Pinterest Trends: Pinterest is a visual search engine, making it an excellent source for finding trending keywords related to crafts, DIY projects, and unique products. Discover what's popular in your niche and adapt those trends into your Etsy listings. Use Pinterest Trends to identify the latest trends in your product category. This can help you stay ahead of the competition and attract customers who are looking for the latest and greatest products. Pay attention to the visual language used in popular pins, as this can give you ideas for improving your product photography and presentation.

How to Use These Keywords Like a Pro

Finding keywords is just the first step. Now you need to weave them into your listings strategically.

Titles: Your title is prime real estate. Include your most important keywords here, but make sure it still reads naturally. Don't stuff it with keywords to the point where it becomes unreadable. Instead, focus on creating a clear and concise title that accurately describes your product and includes relevant keywords. For example, instead of "Handmade Soap Organic Natural," try "Organic Lavender Soap - Handmade Natural Soap for Sensitive Skin."
Tags: Etsy allows you to use up to 13 tags. Use all of them! These are your secondary keywords. Use a mix of broad and specific terms. Think of tags as your opportunity to target a wide range of search queries. Use a combination of broad keywords, such as "handmade soap," and more specific keywords, such as "lavender essential oil soap." This will help you attract both general and targeted traffic to your listings.
Description: Write a detailed, engaging description that includes your main keywords naturally. Don't just list keywords; tell a story about your product and highlight its benefits. Use your description to showcase the unique features and benefits of your product. Tell a story about how it's made, who it's for, and why it's special. Weave your keywords into the description naturally, without sacrificing readability or flow.
Categories & Attributes: Make sure you choose the most relevant categories and attributes for your listings. This helps Etsy understand what you're selling and show it to the right buyers. Selecting the right categories and attributes is crucial for ensuring that your listings are shown to the right audience. Be as specific as possible when choosing categories and attributes. For example, if you're selling a handmade necklace, choose the "Necklaces" category and then specify the material, style, and occasion.

Pro Tips for Etsy Keyword Domination

Alright, you've got the basics down. Now let's talk about some pro tips to really take your Etsy SEO to the next level.

Long-Tail Keywords: These are longer, more specific phrases. They have lower search volume but also lower competition. Target these! Long-tail keywords are highly specific phrases that target a niche audience. For example, instead of "handmade jewelry," try "handmade silver earrings with blue topaz." Long-tail keywords tend to have lower search volume, but they also have lower competition, making it easier to rank higher in search results.
Seasonal Keywords: Adjust your keywords based on the time of year. Think holidays, seasons, and special events. Update your keywords to reflect seasonal trends and events. For example, during the holiday season, you might add keywords like "Christmas gift," "holiday decor," or "stocking stuffer." This will help you attract customers who are actively searching for seasonal products.
Analyze the Competition: Check out what keywords your competitors are using. Don't copy them exactly, but use it as inspiration to find new keywords and identify gaps in the market. Analyze your competitors' listings to identify their most successful keywords. Use this information to refine your own keyword strategy and find opportunities to differentiate yourself. Look for keywords that your competitors are not targeting and focus on those to capture a niche audience.
Track Your Results: Keep an eye on your Etsy Stats to see which keywords are driving traffic and sales. Adjust your strategy based on what's working. Regularly monitor your Etsy Stats to track the performance of your keywords. Pay attention to metrics such as impressions, clicks, and sales. Use this data to identify which keywords are driving the most traffic and conversions. Adjust your keyword strategy based on what's working and what's not.

Final Thoughts

Using these free Etsy keyword tools and strategies will dramatically improve your shop's visibility and attract more customers. Remember, Etsy SEO is an ongoing process. Keep experimenting, analyzing, and refining your approach. Happy selling, and may your Etsy shop thrive! So, there you have it – everything you need to start dominating Etsy search results with the power of keywords. Get out there, do your research, and watch your sales soar!